Allente TV

Allente is a leading Nordic TV operator, providing top quality TV and broadband services to over 1 million customers in Norway, Sweden, Denmark and Finland. The company was established in May 2020 by a merger between Canal Digital and Viasat Consumer.

In 2020, Allente decided to continue building upon its first successful 3SS-enabled project, OnePlace, the satellite and OTT service which Canal Digital launched in February 2018. In 2019 the service was named “Best TV User Experience” in the prestigious CSI Awards. As part of Allente’s expansion to bring entertainment into hotels, they needed a new B2B solution for the hospitality industry to offer guests a great UX  in hotel rooms.

The expansion of the 3Ready footprint into Allente’s enterprise continues as the need to scale the entertainment offer to further platforms and devices arises; Allente once again trusted 3SS with implementing 3Ready’s state-of-the-art technology, so that their subscribers can enjoy a seamless experience on Android TV STB and OTT stick, Samsung, LG, Philips and Android TV Smart TVs, Web, iOS and Android mobile devices. It was crucial for Allente to be able to manage all platforms and devices from one place. ‍

3SS was set onto building a dedicated app, based on Android TV OS, to launch Allente’s B2B hospitality service aimed at elevating the ‘hotel TV’ experience. In the first integration for the new service, 3SS created the app to support viewing on TV sets from Philips Professional Display Solutions which are specifically designed for hotels. Remote hotel branding & curation was made possible by implementing 3Ready Control Center.

For their new STB service “Allente 1”, Allente became one of the world’s first operators to complete Google Common Broadcast Stack integration on an Android TV Operator Tier STB in 2021. The integration was completed in just six months thanks to close collaboration between Allente, KAON, NAGRA, Broadcom, 3SS and Google.

Throughout all projects, Allente once again benefitted from 3SS’ expertise in modern principles of agile development, including “SAFe” (Scaled Agile Framework). SaFe makes delivery a more iterative process than seen in traditional development, and involves frequent communication, cross-party planning and common risk management. Regular workshops, concurrent work streams, and rigorously organized project update sessions help inform and motivate all stakeholders in a project – all parties know the status of objectives and where they are in the progress of a detailed roadmap of deliverables.

The Allente B2B hospitality service, powered by 3Ready, was deployed in July 2021 only 6 months after project start and runs on Philips Professional Displays. It differentiates based on hotel or room type and offers outstanding UX. The solution gives hotel managers greater flexibility in channel choice, and provides the guests with the opportunity to browse content in a way far superior than seen in traditional hotel in-room entertainment systems. The guest can pause and rewind TV shows, watch catchup TV, and more. Hotel-specific information, such as details on facilities and check-out procedures, as well as access to third-party sites that may interest the guest, are also integrated in the 3SS-designed and engineered UI. 

In February 2022, Allente launched its next-generation super-aggregated TV services for Scandinavia on an Android TV STB called “Allente 1”, supporting direct-to-home (DTH) satellite, IPTV and OTT. Allente’s new hybrid KAON STB delivers high performance, with proven next-gen 3SS-engineered customer experience. Allente became one of the world’s first operators to complete Google Common Broadcast Stack integration on an Android TV Operator Tier STB for this deployment. Google created its standardized Common Broadcast Stack (CBS) to help more TV viewers get the next-generation app-rich services they crave, enabled by the Android TV Operating System. Adopting CBS means easier and faster integration for hybrid Android TV OS devices, accelerated time-to-market, simplified upgrades and reduced overall TCO (total cost of ownership).

In September 2022, Allente became the first operator to deploy 3Ready Control Center 3.0, 3SS’ next-generation UX management and visual content curation hub. Control Center enables real-time management over presentation of content, features and branding of all service apps from one unified location. Super-aggregators can gain a distinct competitive advantage through the ability to curate content across all sources, including third-party providers, and delivering a highly personalized experience across all screens. Allente has gained greater-than-ever utility and flexibility: they can manage multiple service brands and all client apps, including connected TVs, STBs, tablets, smartphones, etc, in a streamlined and highly efficient manner.

Deployments of further platforms with 3SS' UX technology are currently ongoing. Allente entertainment services will be made available soon to viewers on LG, Samsung and Android TV Smart TVs, iOS and Android mobile devices, as well as on STB and Web. The offer is continuously expanding and truly providing a seamless user experience to Allente subscribers, wherever on on whichever device they are.

In 2023, Allente is also launching a new Google TV Chromecast stick. 3SS supported in collaboration with Allente, Google and SEI Robotics to develop this cutting-edge operator-branded Google TV device, which is set to be launched in the EMEA region. Customers will have access to a seamless entertainment universe, enjoying all their favorite content on this state-of-the-art TV tech. Despite the complexity of the project, Allente, 3SS, Google and SEI Robotics were able to complete engineering, integration, branding and shipping within just four months.

Allente and 3SS continue to collaborate, innovate and lead the way towards the future of seamless entertainment together.