SEA Suite to manage over 2 Mio. Google AdWords
The challenge within this project was twofold. On one hand solute (the operator of the billiger.de price comparison) needed a tool to manage their previously 10 google AdWord accounts due to google limitations of the number of managed products within one account and on the other hand it needed to enrich the features google was providing. In a low margin business it is crucial to optimize all SEA spendings and have a complete overview on all SEA activities such as conversions and revenues generated. The multi-tenant SEA Suite allows to create, edit and rate specific ad-campaigns and it includes all functionalities that are available from google. The suite can handle multiple ad-accounts and has a build-in reporting & monitoring module which compares and semi-automatically adapts all campaigns in real-time depending on performance. The application increased administration efficiency by approximately 50% and AdWord spendings were reduced by 20% with the same output of converted clicks.
solute GmbH is operating the billiger.de, a leading price comparison portal in Germany. Under different brands solute is operation other price comparison portals in France, Italy and Spain. Solute was founded in 2004 and has about 180 employees in Germany and Bulgaria.