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Bild is a German tabloid published by Axel Springer AG. It mostly consisted of pictures (therefore the name Bild, German for picture). Bild soon became the best-selling tabloid, by a wide margin, not only in Germany, but in all of Europe, though essentially to German readers. The current daily circulation is about 2.7 million. With almost 200 million visits and 12 million unique users per month, BILD.de is the most popular news and entertainment portal in Germany operated by the daughter company bild digital GmbH & Co. KG.