Proximus – Pickx for Android TV

3READY Android TV from 3SS powers new TV service Proximus Pickx

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Proximus, the largest telco and multiservice provider in Belgium with over 1.8 million subscribers, has chosen 3READY Android TV from 3SS for its new TV offering Proximus Pickx, launched to first pilot customers in October 2019

Android TV Operator Tier Custom Launcher for Belgian operator Proximus

Proximus Pickx – Europe’s first Android P based TV project – went live this month, offering subscribers a wide array of state-of-the-art user features, tied together in a customizable, personalized user experience enabled by 3READY. Proximus Pickx offers a highly diverse range of content, a vast programming library, with ground-breaking functionality, featuring live-TV, catchup, VOD, apps including Netflix, games via cloud and local content all available in one unified platform. Content discovery is further simplified for subscribers with the power of voice control, using Google Assistant.

Additionally, 3SS has helped Proximus transform its product development processes by introducing the principles of agile development, including SAFe (Scaled Agile Framework) methodologies.

3SS’ award-winning 3READY front end and UI framework solution delivers an ultra-intuitive and adaptive UI that enables a captivating, unified experience across content sources and devices. 3READY is optimized for Android TV Operator Tier STB projects; it is highly flexible and pre-engineered to deliver today’s most compelling functional requirements. 3READY Android TV supports remote controls with and without numerical keypads. With 3READY, an operator can introduce branded services faster with state-of-the-art application architecture ready to customize to business needs. Operators’ marketing objectives are thus supported, while giving world-class entertainment experiences to subscribers.

The 3READY Custom Launcher enables operators to reap the maximum potential of Android TV deployments. Proximus Pickx viewers can enjoy a much richer user experience than with a standard launcher, with customization and featuring Proximus branding. The seamless integration of Netflix and all Google TV Services such as YouTube, Google Play Store, Google Assistant and Chromecast, along with cloud gaming, means that Proximus Pickx subscribers can enjoy a leading-edge, all-embracing entertainment service.

Targeting and A/B testing capabilities in 3READY empower Proximus to quickly and clearly understand what new features will appeal to viewers, leading to faster and more successful product enhancements and launches.

About Proximus

Proximus Group is a telecommunication & ICT company operating in the Belgian and international markets, servicing residential, enterprise and public customers. Proximus’ ambition is to become a digital service provider, connecting everyone and everything so people live better and work smarter. Through its highly performing integrated fixed and mobile networks, Proximus provides access anywhere and anytime to digital services and easy-to-use solutions, as well as to a broad offering of multimedia content. Proximus transforms technologies like the Internet of Things (IoT), Big Data, Cloud and Security into solutions with a positive impact on people and society. With 13.391 employees, all engaged to offer customers a superior experience, the Group realized an underlying Group revenue of EUR 5,778 million end-2017. Proximus (Euronext Brussels: PROX) is also active in Luxembourg through its affiliates Telindus Luxembourg and Tango and in the Netherlands through Telindus Netherlands. BICS is a leading international communications operator, one of the key global voice carriers and the leading provider of mobile data services worldwide. and

“3SS succeeded on all fronts and we look forward to building on this success with 3SS and to delivering further innovations for our viewers.”


Casper Hald (CEO, Blockbuster)

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