Ready to Rumble – Boxing and Martial Arts fans find ran FIGHTING Smart TV App is a knockout
ProSiebenSat.1 gave us a tight deadline to develop a smart TV app to support the launch of boxing and Martial Arts service ran FIGHTING, and we delivered an engaging app in under four weeks.
Ran FIGHTING is a sports OTT service for the German market centred around major Martial Arts matches, with events broadcast nearly every weekend from locations all around the globe. It is for fans of professional boxing and Martial Arts who can watch matches on a pay-per-event or subscription basis. Following the live broadcast of any match, viewers can watch it on demand as many times as they wish for 48 hours.
We built the complete front end and elements of the backend for the new smart TV app. First version of the app went live on Samsung TVs right on time for a high profile title fight pay-per-view broadcast on ran FIGHTING from Las Vegas.
ProSiebenSat.1 Pay TV GmbH is part of the ProSiebenSat.1 Group, one of the largest independent media corporations in Europe. With its channels SAT.1, ProSieben, kabel eins, sixx, SAT.1 Gold and ProSieben MAXX, ProSiebenSat.1 ranks number 1 in Germany both in the TV advertising market and in audience size, every day reaching 42 million TV households in Germany, Austria, and Switzerland.