Stofa – Apple TV App

Denmark’s Stofa deploys app to transform Apple TV into a full service offering for cable and OTT

Leading Danish triple play provider Stofa was looking for a partner to deliver a roadmap of service enhancements to delight viewers over the long term. To start, Stofa wanted an app that would that elevate the capabilities of OTT for Apple TV viewers. Stofa turned to 3SS because of our established reputation for delivering software solutions that push the envelope when it comes to usability for subscribers. The first project we delivered was an Apple TV app with unique innovations that bring extra value to the Apple TV experience. VOD and catch-up services are coming up.

Apple TV by Stofa

Leading Danish triply play provider Stofa selected 3 Screen Solutions as long term design and development partner, with a new Apple TV Operator App the first project delivery from 3SS in a long term development pipeline. The first version of the app delivers Stofa’s full linear channel line-up, Stofa’s own “Start-over” branded 7-day backwards EPG, enabling subscribers to easily watch programmes they’ve missed, and an ultra-usable zapper-style mini EPG. It also displays extra ‘what’s trending’ information, helping Stofa to further connect with and entertain its Apple TV audience. With Start-over, discovering and accessing the shows that have proven a hit with fellow subscribers is quick and simple with a one-touch replay prompt displayed on the home screen. The app’s mini EPG has super-intuitive navigation and instant-access control options for all channels, thereby making OTT viewing seamless. Via the Apple TV app, subscribers who view OTT on Apple TV not only get traditional VOD, for the first time in Denmark, they can enjoy a full multi-faceted Apple TV viewing experience.

About Stofa

At Stofa around 700 employees are working hard every day to offer consumers even better digital services. Together with Stofa’s TV, broadband and mobile consumers, the aim is to make Denmark a digital winner nation. Stofa is owned by SE, a modern energy and telecoms group providing, among other services, electricity, energy optimisation, broadband fibre network and cable TV to more than 700,000 consumers. SE’s vision is to become the most value-creating player in the Danish energy and telecoms sector and to help create a sustainable knowledge-based society. In this context, SE invests massively in digital infrastructure. Read more at

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