Vodafone Select Video VOD Service

Vodafone Kabel Deutschland’s Select Video VOD Service is now better than ever for viewers

Vodafone Kabel Deutschland wanted Select Video to be more enjoyable and faster for subscribers to use. They also wanted the VOD service to be easier to manage offer better monetization potential. We delivered, and the new service is being deployed to 1.7 million homes.

The Solution

Germany’s biggest cable operator, Vodafone Kabel Deutschland, chose us to dramatically improve the audience appeal and revenue potential of its Select Video VOD Service.
“Select Video now operates faster and more smoothly than ever, and viewers can discover, purchase and enjoy content in a fraction of the time,” said Hagen Bossert, Head of the Select Video Team.
Building on system middleware already deployed at Vodafone, we comprehensively refurbished the VOD application and created the completely new front end.
The new UI is far easier to navigate, and features much more imagery, therefore affording the operator a greatly increased opportunity to cross-sell, recommend and up-sell content.

About Vodafone Kabel Deutschland

Vodafone Germany is a leading integrated telecommunications company in Germany with 45 million customers, €11 billion in revenue and 14,000 employees. It is a one-stop provider of fixed network, mobile communications, internet and TV services – and the only company in the market with mobile communications, DSL and cable technology. The Düsseldorf-based company offers a comprehensive ICT portfolio for enterprise customers. Vodafone secures corporate networks and communications, networks machines and stores enterprise data in the German cloud. 90% of all DAX-listed companies and 15 of 16 federal states are already Vodafone customers.

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