Altibox TV

Altibox AS is a leading provider of telecom products and FTTH multiplay services to both residential and business customers. The company operates through over 40 Altibox partners in Norway and Denmark, delivering high-quality services under the common brand Altibox. With the growing demand for entertainment, Altibox recognized the critical role of the Set-Top Box (STB) in households and decided to enhance their offering. In partnership with 3SS, Altibox co-created a new Android TV STB service for its over 500,000 TV customers.

In October 2021, Altibox TV was launched in Norway and Denmark, offering a range of over 150 TV channels. The user interface was developed using the 3Ready Framework and Altibox' own design, made in-house, to launch this bespoke super-aggregated service. The home page has a new format and layout, displaying live TV alongside other 3rd party content providers for holistics content discovery The UX features a novel sidebar menu, with numerous attributes and functions to help viewers navigate, discover and select content. The solution has a mini player and mini EPG, and the navigation has new filters to assist viewers in selecting what to watch, browseable by day, channel, genre, subject, or favorites.

Altibox TV is a showcase of super aggregation at its best, with NRK TV, Prime Video, Viaplay, TV2 Play and HBO preinstalled. The solution also offers a deep Netflix integration, accessible from various locations, such as the “My apps” stripe, the apps page, the TV channel list, and the Live player. Altibox TV is an example of the flexibility of the 3Ready Framework, adapted fully to their UX needs, thus creating an ultra-intuitive user experience for their subscribers. The result is an advanced UX that meets all the entertainment discovery needs of Altibox customers.