Proximus Pickx

Proximus Group is a provider of digital services and communication solutions operating in the Belgian and international markets. Proximus has approximately 2 million broadband customers. Proximus’ main goal was and still is to deliver the best possible experiences to their users, while maintaining full control of the experience. Proximus wanted their partners to have worked together in the past, with a successful solution already in the market, which led to 3SS and Technicolor as main partners. This decision allowed a faster launch of the solution.

In 2022, after a competitive RFP, Proximus selected once again 3SS’ product platform 3Ready to power next-generation 3SS-engineered Pickx UI/UX (user experiences) for Android TV STB, Apple TV, Samsung, LG and Android smart TVs as well as for iOS and Android mobile devices.

Proximus Pickx went live in 2020 on an Android TV Operator Tier STB. It’s currently available to all subscribers of the incumbent TV offer, comprising over 1.65 million legacy STBs. Subscribers benefit from a highly diverse content range, including 4K-HDR, a vast programming library and unmatched array of local content, featuring live TV, catchup, VOD, major apps and games via cloud all available in one unified platform. Since its 2020 launch, Pickx has been honored with several prestigious industry awards, including winning the CSI Award for Best TV User Experience 2020 and the UX Award at VideoTech Innovation Awards 2021.

Netflix and Disney+ are both bundled and deeply integrated, together with all the audience’s favorite apps available on the Google Play Store. Subscriptions can be fully managed directly via the STB, and viewers can browse the content library of a bundle before buying. With on-device search and the Google Assistant the user can easily access all content on live, VOD and Recordings, which are made possible with Cloud PVR. Proximus implemented numerous bespoke commands for Google Assistant like “switch to channel BBC” or “turn off the device”. 3SS helped Proximus to offer a fully-loaded personal experience to subscribers in French, Dutch and English.

New Proximus apps on Android TV, Apple TV, Samsung, LG and Android Smart TVs as well as mobile apps. The 3Ready-enabled technology will replace an incumbent solution.‍ The new offerings enhance and expand Proximus’ Pickx STB-based next-generation IPTV+OTT TV service. The new multi-device service will be made available to all Proximus’ TV subscriber base.