Entertainment Meets Automotive as 3SS Partners with Faurecia Aptoide Automotive to host “The Car as a New Entertainment Platform” workshop at IBC 2024

Stuttgart, Germany - 5th September, 2024 - 3 Screen Solutions (3SS), leading provider of TV and automotive entertainment software solutions, is joining forces with automotive technology specialist Faurecia Aptoide Automotive (FAA) to host a workshop at the International Broadcasting Convention (IBC 2024) dedicated to in-car entertainment.

Aiming at sparking cross-industry dialogue and exchanging innovative ideas, FAA and 3SS will bring together automakers and content providers, including major streaming services, to discuss the role of the car’s potential as the next significant platform for consumer entertainment.

The organisers hope that attendees will seize the opportunity to share insights and strategies for accelerating the adoption of content in the car.

This event is supported by the Connected VehicleSystems Alliance (COVESA), an open, member-driven international technology alliance whose goal is to foster progress in the emergent era of connected vehicles. This includes COVESA’s commitment to help fast-track the development of innovative in-car entertainment solutions by encouraging collaborative business and technology discourse.

COVESA @ IBC 2024

‍COVESA is the only alliance focused solely on developing common approaches and technologies for connected vehicles, which now account for a growing percentage of vehicles on the road. The group's mission is to reduce barriers for entertainment content providers to expand into the in-vehicle environment through standardization of technologies and implementation processes.

Stuttgart-based TV user experience specialist 3SS leads the entertainment working group of COVESA. At the event in Amsterdam in September, 3SS and Faurecia will co-host players in the worldwide automotive industry alongside content providers to collaboratively explore the future of in-vehicle entertainment.
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“Today's consumers expect to be able to increase the value of time spent in their cars, ”says Felix Walter, 3SS Head of Automotive. “Vehicle manufacturers have recognized the importance of offering engaging services to their customers directly from within the vehicle, seeing it as a significant opportunity to increase revenue and foster connection with their brand,” he adds.

“During the workshop, carmakers and content providers can meet, and get a chance to openly discuss and tackle the biggest challenges of making rich, user-centric content more accessible within the automotive industry,” said Walter.
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The partners believe that open discussion will go a long way to helping car OEMs and content owners better understand each other’s worlds and learn about their respective commercial and technological priorities and challenges.
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”We trust that together we can begin to overcome some of the significant technological hurdles that exist when trying to bring appealing entertainment into cars, including the woeful lack of standardization,” added Walter, adding, “Our goal is to enable the start of a beautiful, productive friendship between content owners and automakers.”

“We encourage content providers attending IBC2024 who are interested in exploring the opportunities to increase their reach by extending their services into vehicles to get in touch,” said Walter.

“We are extremely excited about this pioneering opportunity for leaders within the broadcasting and content community to meet directly with carmakers and their technology partners to share knowledge and expectations that will contribute to shaping the next generation of in-vehicle entertainment,“said Tara Akhavan, BG Software Solutions and Ecosystems VP at FORVIA.
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IBC is the world's largest TV production, broadcasting, and streaming technology convention that takes place every year in Amsterdam. It is annually attended by as many as 50,000 professionals involved in broadcasting and entertainment technology.

Faurecia Aptoide Automotive (FAA) is the market leading automotive apps market provider. In April 2024, FORVIA the world’s seventh-largest automotive technology supplier, assumed full ownership of the 2019-established Joint Venture. 

The move reinforces its position as the leading player in automotive applications distribution and being a trusted partner for both automakers and apps developers in key automotive markets including North and South America, EU, China,Japan, India, and Korea.
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Any IBC content delegate interested in joining COVESA, Faurecia Aptoide and 3SS at the “The Car as a New Entertainment Platform” workshop on Friday, September 13^th, 2024, please reach out via contact information below.


About COVESA

The Connected Vehicle Systems Alliance (COVESA) is an open and member-driven global technology alliance accelerating the full potential of connected vehicles and the mobility ecosystem. As the only alliance focused solely on developing open standard approaches and technologies for connected vehicles, COVESA serves as a collaborative platform that brings together automotive software stakeholders with world-class developers to address opportunities and challenges in the automotive industry and navigate the digital transformation shaped by customer expectations. To learn more about COVESA or to join our community, visit www.covesa.global.‍

About 3 Screen Solutions (3SS)

3SS delivers experiences people love. We enable seamless entertainment across all screens, for and together with video service providers worldwide. Founded in 2009, we are an acknowledged leader in system integration, software engineering, UI/UX design innovation and solution architecture. We created 3Ready, the world's leading product platform to accelerate launches of entertainment services on all devices, co-create and enable customer-centric innovation. The award-winning 3Ready product platform counts 24 TV service providers with 68+ million users reach worldwide, and four automotive projects. Please visit 3ss.tv for more information and follow us on LinkedIn.‍

About Faurecia Aptoide

Faurecia Aptoide, a wholly owned subsidiary of FORVIA, is a leading automotive apps market connecting OEMs and app developers to build the future of connected cars. With a growing apps portfolio that already counts with around 200 apps and an established partnership with 23 different car brands, Faurecia Aptoide is at the forefront of the automotive industry, supporting Android developers to develop the next generation of in-car infotainment. www.faurecia-aptoide.com ‍‍‍

About FORVIA

FORVIA, 7th global automotive technology supplier, comprises the complementary technology and industrial strengths of Faurecia and HELLA. With around 260 industrial sites and 78 R&D centers, over 150,000 people, including more than 15,000 R&D engineers across 40+ countries, FORVIA provides a unique and comprehensive approach to the automotive challenges of today and tomorrow. Composed of 6 business groups and a strong IP portfolio of over 13,000 patents, FORVIA is focused on becoming the preferred innovation and integration partner for OEMS worldwide. In 2023, the Group achieved a consolidated revenue of 27.25 billion euros. FORVIA SE is listed on the Euronext Paris market under the FRVIA mnemonic code and is a component of the CAC Next 20 and CAC SBT 1.5° indices. FORVIA aims to be a change maker committed to foreseeing and making mobility transformation happen. www.forvia.com


For media information, please contact:

For Faurecia Aptoide

communication@faurecia-aptoide.com

For FORVIA

christophe.malbranque@forvia.com

iria.montouto@forvia.com